We’ve combined our extensive experience, thought leadership, and hundreds of best-in-business examples to create a comprehensive resource for achieving organizational excellence. Written by Mark David Jones and J. Jeff Kober, with a forward by Lee Cockrell, former Executive vice President of Walt Disney World, you’ll find great solutions for building solid brands, [...]
That was the slogan for Coca-Cola back in 1969. And it appears to still be the motto today. Take a look at this interview of Coca-Cola CEO and Chairman Muhtar Kent. He’s interviewed by Dan Cathy, President and COO of Chick-fil-A. Included are the following messages:
Walk in the shoes of your customer–Muhtar spends [...]
