We’ve combined our extensive experience, thought leadership, and hundreds of best-in-business examples to create a comprehensive resource for achieving organizational excellence. Written by Mark David Jones and J. Jeff Kober, with a forward by Lee Cockrell, former Executive vice President of Walt Disney World, you’ll find great solutions for building solid brands, [...]
America's oldest corporate university, Disney University here in Walt Disney World is the home to "Traditions" where new Cast Members are introduced to Disney's Four Keys.
Since the mid 1960′s Disney has had Four Keys for delivering great service:
Safety Courtesy Show Efficiency
They are a compass for everything Disney does–both strategically and tactically. [...]