Why People Work at Disney: The Disney Difference

A Disney Cast Member (Employee) playfully greeting Guest with "Stitch" gloves outside of Casey's, a hot dog concession on Main Street, USA at the Magic Kingdom..

Why would you want to work at Disney if Universal or Sea World was paying a you more per hour to work there? Why would you travel all [...]

Disney’s Four Keys: Improving the Guest Experience

America's oldest corporate university, Disney University here in Walt Disney World is the home to "Traditions" where new Cast Members are introduced to Disney's Four Keys.

Since the mid 1960′s Disney has had Four Keys for delivering great service:

Safety Courtesy Show Efficiency

They are a compass for everything Disney does–both strategically and tactically. [...]

Caring Until The End

We took this picture when I was with The Disney Institute a number of years ago. Everything in the box actually belongs to my family, including the picture of my grandmother Checketts as a small child, and a quilt made by my grandmother Kober.

We took the picture as part of a Disney Institute [...]

Shaving Off Your Standard

Prior to World War II, beards were simply in fashion. There really wasn’t a label to it. But after the war, men in the armed services came home with short hair and disciplined to shave. It was simply the thing to do. Those who didn’t comply were viewed as “rough” and “undisciplined”. And when a [...]