We’ve combined our extensive experience, thought leadership, and hundreds of best-in-business examples to create a comprehensive resource for achieving organizational excellence. Written by Mark David Jones and J. Jeff Kober, with a forward by Lee Cockrell, former Executive vice President of Walt Disney World, you’ll find great solutions for building solid brands, [...]
Much has been said of benchmarking – the act of looking to best-in-class companies and measuring yourself against their methods. Of course, the expectation is to gauge how you compare with industry leaders, identify where you can improve, and adjust your methods to achieve those same best-in-class results. Most fail because they are going about [...]