2015 Harris Poll: Reputation of America’s Greatest Companies

This February, Harris Poll has come out with its 2015 Reputation Quotient. It provides a scorecard of the reputations of the most visible companies in the U.S. as perceived by the general public, as well as by opinion elites–something that is new to the annual Harris Poll. It’s based on the following dimensions: Vision & … Read more2015 Harris Poll: Reputation of America’s Greatest Companies

It’s the Real Thing

That was the slogan for Coca-Cola back in 1969. And it appears to still be the motto today. Take a look at this interview of Coca-Cola CEO and Chairman Muhtar Kent. He’s interviewed by Dan Cathy, President and COO of Chick-fil-A. Included are the following messages: “Walk in the shoes of your customer”–Muhtar spends an … Read moreIt’s the Real Thing