Transform Culture and Brand into World-Class Excellence
Lead with Your Customer, 2nd edition includes valuable insights, thought leadership, and hundreds of best-in-business examples to create a comprehensive approach for helping you achieve operational excellence. You also get implementation details from those who have applied our ideas and concepts. You’ll find great solutions for building solid brands, creating high performing cultures, and providing for leadership excellence in your organization.
Here’s a behind-the-scenes secret: The most admired companies in the world have the same basic resources that you have—offices, computers, pens, phones, Internet, people. The primary difference is the unique way they use those resources. This book reveals the “chain reaction” that allows them to consistently achieve extraordinary results.
Lead With Your Customer, will guide your team with detailed benchmark practices followed by all best-in-class organizations. With implementation tips and case studies on how to effectively engage each “customer” —internally, as you engage your employees and build your organization’s culture, and externally, as you engage your customers and build your brand. For this second edition, we include fresh, cutting edge examples from organizations including IKEA, Harley-Davidson, Southwest Airlines, Ritz-Carlton, MD Anderson Cancer Center, and, of course, the Walt Disney Company.
Order your copy today at Amazon, and get tips on how to lead with your customers and take your business to the next level. We are eager to hear your success stories and feedback!
Also available in Chinese. You can order your copy here.
