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Tag: Coca-Cola

2015 Harris Poll: Reputation of America’s Greatest Companies

February 9, 2015 Jeff Kober Leave a comment

This February, Harris Poll has come out with its 2015 Reputation Quotient. It provides a scorecard of the reputations of…

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Posted in: Uncategorized Filed under: Amazon.com, Coca-Cola, Costco, Harris Poll, JC Penney, Johnson & Johnson, L. L. Bean, Samsung, Walt Disney Company, Wegmans

It’s the Real Thing

April 23, 2012 Jeff Kober

That was the slogan for Coca-Cola back in 1969. And it appears to still be the motto today. Take a…

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Posted in: Uncategorized Filed under: Benchmark, Brand, Chick-fil-A, Coca-Cola, Dan T. Cathy, Muhtar Kent, Promise, Walk in the Shoes of Your Customer

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