No organization is the same. Each has its own unique needs. That’s why we consult with many of them to provide customized solutions. We carefully consider every facet of your industry, the dynamics of your internal organization, and the employee and customer experiences to craft a strategic solution specific to your business. We want a solution that doesn’t throw out the good things you’ve done before, but rather, one that takes all that is working within your organization and brings it to another level.
The following private, public, and non-profit case studies are with organizations big and small to give you a glimpse of the possibilities for how we can help you move forward.
Starwood Hotels & Resorts
In 2005, Starwood, known for Sheraton, Westin, Four Points by Sheraton, St. Regis, and W Hotels, embarked on a global revitalization of their many properties. The challenge, as with many hotel chains, was that explosive growth during the previous decade created a multitude of different cultures, standards, and results. For the Starwood Corporation, this complex initiative encompassed more than 125,000 employees across more than 1200 hotels around the world.
As part of a long-term strategy that included re-branded marketing and operational updates, we at World Class Benchmarking provided a comprehensive series of transformation training programs to reflect the newly clarified brands and the related recommitment to world-class guest service. As part of this international roll-out, World Class Benchmarking designed, developed, and delivered the training that resulted, in less than a year, according to Starwood executives, in “a staggering success” in participant evaluation results, with “hundreds, perhaps thousands, of guest testimonials about significant improvements in the guest experience”.
These initial results reflect only the early stages of a fully-realized cultural transformation. Every indicator shows dramatic improvements in the commonly accepted measures that define world-class success: leadership evaluations, employee excellence metrics, guest satisfaction and intent to return and refer, and initial improvements in operational improvements/savings with revenue trending stronger.
Case Study: Brookfield Zoo, Chicago
The Brookfield Zoo is one of the top zoological institutions in the country. Despite this, their ability to generate strong customer loyalty had dropped over several decades. In supporting the organization in moving a different direction, key leaders from Brookfield came to Orlando for a week-long retreat. From there, a customer loyalty strategy was crafted that included a number of strategies. Leaders were trained to lead customer-focused initiative. Zoo facilitators were selected and trained to deliver customer service programming. The trainers facilitated sessions for approximately 1,500 Crew Members and collectively spent over 900 hours on this effort. Leadership tool kits were implemented so that daily conversations could occur with staff around service excellence. Though the program was implemented late in the Spring of 2005, according to summer surveys, non-member ratings for overall zoo visits – those who were “extremely satisfied” — increased 18% over 2004. Some other significant improvements include:
- Non-member ratings of overall value for cost – those who said the visit was an “excellent value” — increased nearly 12% over 20
- Non-member ratings of the helpfulness of zoo staff – those who thought we “exceeded expectations” — increased nearly 8% over 2004.
- Non-member ratings of “definitely will visit the Zoo again next year” – increased nearly 7% over 2004.
- Nearly 65% of non-members listened to or interacted with zoo staff or volunteers regarding animals during their visit, compared to only 9% in 2004. This shows an enormous behavioral change among staff.
Case Study: Office of Federal Student Aid, Department of Education
Imagine the possibilities, even the power, when everyone is pointed in the same direction with the same higher purpose in mind. If there is an example of this, it might be found in, of all places, the federal government. After being mandated by Congress into making performance improvements, the Office of Federal Student Aid set about to identify “best in business” practices on how to deliver world-class service. FSA selected The Public Strategies Group, who became their transformation partner. They then worked with Jeff Kober at the Disney Institute, whose approach to customer service is world-renowned. In early 2000, the Management Council first participated in a custom-designed program developed for FSA by Jeff and the Disney Institute in Orlando, Florida. From there, they brought Jeff Kober on board full-time through the Public Strategies Group to establish a new service mission to “Help Put America Through School”. It also identified service initiatives to implement FSA’s service standards, based on Jeff’s own experience working with other organizations at Disney to establish their service standards. Over the next few years, the following occurred:
- FSA’s scores on the University of Michigan’s American Customer Satisfaction Index dramatically rose.
- Student loan default rates (close to 20%) were driven to record lows (down to 5%).
- Collections were driven to record highs.
- Employee satisfaction surveys shot from 38th out of 48 federal agencies to fourth, recording one of the biggest one-year improvements on a Gallup employee satisfaction survey ever recorded for a federal agency.
Since then, the agency has continued to modernize and integrate its systems, secured a clean audit, was removed from the GAO’s high risk list, and has trimmed its budget. All of these initiatives had their beginnings from creating their own balanced scorecard of improved customer satisfaction, improved employee satisfaction, and reduced unit costs.